Marketing campaign

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The marketing campaign for Star Citizen is ongoing, but currently there is no proper marketing campaign for Squadron 42.

The publisher is Roberts Space Industries, they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer Cloud Imperium Games.

Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.^[1]^[2]^[3] One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.^[4]^[5] French PR/Marketing company Minuit Douze works on press relations in France.^[6]

Star Citizen

RSI has been advertising Star Citizen on Google and Youtube since 2018.^[7]

An advertisement campaign on a bus on the X43 Witchway bus route in the UK took place in June 2026. It deserves Manchester where the CIG HQ is located.^[8]

Squadron 42

Investor money from Snoot Entertainment has been earmarked for the marketing campaign of Squadron 42.^[9]

References

↑ Press Contact, Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021
↑ "Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs", @charreynoldson, Twitter, Feb 9, 2024
↑ "The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!", @honestvideogame, Twitter, Nov 21, 2020
↑ "Calling all citizens! The Esperia Prowler has landed in #StarCitizen!", @ONEPRStudio, Twitter, May 1, 2020
↑ "Foundation Festival returns to #StarCitizen!", @ONEPRStudio, twitter, Jul 12, 2024
↑ "C'était nécessairement un futur client de Minuit Douze ! Ce studio, c'est Cloud Imperium Games, et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.", Morgane falaize, linkedin, June 2026
↑ Roberts Space Industries, Google ads transparency
↑ "This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route.", Rebecca Hall, linkedin, 2026-06-11
↑ Letter from the Chairman. Transmission - Comm-Link. Retrieved 2018-12-20

[1] Press Contact, Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021

[2] "Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs", @charreynoldson, Twitter, Feb 9, 2024

[3] "The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!", @honestvideogame, Twitter, Nov 21, 2020

[4] "Calling all citizens! The Esperia Prowler has landed in #StarCitizen!", @ONEPRStudio, Twitter, May 1, 2020

[5] "Foundation Festival returns to #StarCitizen!", @ONEPRStudio, twitter, Jul 12, 2024

[6] "C'était nécessairement un futur client de Minuit Douze ! Ce studio, c'est Cloud Imperium Games, et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.", Morgane falaize, linkedin, June 2026

[7] Roberts Space Industries, Google ads transparency

[8] "This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route.", Rebecca Hall, linkedin, 2026-06-11

[9] Letter from the Chairman. Transmission - Comm-Link. Retrieved 2018-12-20

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Star Citizen

Squadron 42

See also

References